Mission: To create awareness for Wolf Creek Farm’s newest product, Honey.

Obstacle: Wolf Creek Farm is well known for their family first brand providing farm fresh eggs and chicken. This will be a branch off.

Goal: To make Honey a staple product for the everyday family. Completing the trifecta of products for Wolf Creek Farm.

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:30s Commercial Spot

Concept: Your typical family living a hectic life without pause.

Script: Mom and dad alternating to each other and kids

“Honey, I’m working late tonight.”

“Honey, put your shoes away.”

“Honey, stop kicking the ball inside.”

“Honey, I can’t find the keys.”

“Honey, we’re going to be late.”

Scene cuts to breakfast morning, shows Wolf Creek Farm Honey. First time we see the family pause, all together at the table. Mom spreads honey on a biscuit for the kids, dad puts honey in his and his wife’s tea. Kids are eating contently.

Wolf Creek Farm Honey, our family first promise just got a little sweeter.

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Facebook/Instagram In-Feed Post

Copy: When life gets hectic and you need a second to pause, take a break and enjoy something sweet with the people you love. All natural directly from from our farm to your table. More than eggs, more than milk – Wolf Creek Farm Honey, our family first promise just got a little sweeter. #WolfCreekFarmGotSweeter

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Out Of Home Billboard

Copy: Wolf Creek Farm Honey, our family first promise just got a little sweeter.